Dealer Action is obsessed with providing marketing opportunities to automotive vendors. Dealer Action provided marketing services to vendors since 2012. Dealer Action is well aware that selling solutions to to auto dealers is a competitive race that requires an edge, not once in a while... always.
Dealer Action is unique—the platform is consistently updated offering up new opportunities to member users based on their feedback to meet their specific goals.

GREATER RESULTS
Dealer Action Platform is an automotive vendor media intelligence platform with exclusive inside auto industry information that solves marketing program gaps and missed opportunities for brand engagement, lead gen and publicity. Typical public relations databases have only 10% or less auto industry knowledge, compared to Dealer Action. 

GET GREATER FOCUS
Vendors no longer have to hunt for opportunities or act on whatever ideas incidentally are presented to them. The worst scenario is missing an opportunity and leaving marketing's prime directive up to fate.  Vendors can now confidently promote their products, services, company, and leadership brand to a wider dealer audience when and where they want using the Dealer Action Platform, allowing the marketing team greater focus on what they do best.

CONTINUOUS OPPORTUNITIES
The platform includes insider details such as cost, demographics, and audience sizes for industry-exclusive speakership openings, publications, podcasts, events, and paid webinars, along with contacts, plus many other must-have categories updated daily. Features include sve-to-goal goal markers, new opportunity email alerts, and powerful comparison tools.

The platform covers the entire vendor-to-dealership media market ecosystem, allowing quick strategic, and cohesive decision-making to save time and budgets, resulting in vendor growth and greater sales profits.

Dean Villegas provides services for vendors in automotive delivering business value as a Scrum Product Developer/Owner, and Event Management for the automotive industry.

• Developed Major Marketing Technology (MarTech) and Sales Platforms/Sites
• Integrated 30 auto data streams for a consumer audience and vehicle data
• Created 40 products/services
• Developed over 200 auto dealer and automotive executive events
• Project Managed 5 Merger/Acquisitions
• Implemented over 200 applications with learning material
• Implemented over 60 marketing and sales programs

Specialties: Marketing Technology, Automotive Consumer Data Platform and Data Architecture Design, Automotive Event Management, Team Training, LMS, Process Improvement, Dealer Customer Life Cycle Success, Marketing Strategy, Procurement and Sales Enablement, and Product Performance Improvement Planning.

• Make event attendees feel special with amazing experiences.
• The invitation design connects your brand as a professional org, all the way to the party/reception experience.

• A successful event design includes the attendee's full journey from pre-show invites to post-event follow-up.
• Get cost-efficient results when doing a partners hare event.

• Venue buyouts when done right, offer amazing client experiences, with proper venue negotiations.
• You can measure event ROI, and plan for success.
• Your staff are key for day-of-event activities - find out the best practices from Dealer Action.

• Visual displays draw people in. Monitors and lighting is key.
• The booth is only one element of success. Pre-show attendee draws with marketing and sales will draw in more people even at low attendance show hours.

• Reduce event cost by 50%
• Reduced shipping and set-up costs by 30%
• Reduce technical cost by 25%
• Use tricks of the trade to go big with budget savvy methods

• Creative marketing programs to drive booth traffic.
• Fun activities, along with meeting space.
• Flawless plan execution ensuring all team activity and tools are in place.

• When managing an event, Dean Villegas meets and instructs the venue staff - This is a must-have action to ensure success.
• Setting event goals and risk mitigation is key. I pre-plan for various scenarios to ensure success.

• The invite design is key to attracting leaders.
• For the pre-event, I used food and drink as the initial draw. Find out what works best.
• Creating networking hubs at events is a specialty. Guest love meeting new people.

• You can determine a successful event in advance by the invitation process. Ask me how!
• The attendees must be emersed into an unforgettable experience, from welcoming, sound, and lighting to AC.
  

• Auto dealer client marketing platform.
• Designed the platform with UI UX simplicity, leaving complex processes under the hood.
• Powerful audience demographic filtering.
• Outputs to Facebook/Meta and other social platforms.

• Integrity checks within the auto inventory data normalization and mapping process.
• Consumer data mapping and security protocols.
• Clear data definitions established for API connectivity.

• Marketing, Sales, New Client Onboarding process improvement With Intranet portals and content
• Procedures will written illustrated and simple to use

• Google API pilot program with document search
• Find documents based on the user goal.
• Visual search by category (i.e. slides in PowerPoint, Keynote, Google Slides).

• Automotive vendor team intranets structured for operational efficiencies.
• Learning Management Systems (LMS) for vendor staff productivity boost.
  

• Platform integrated with CRM data and user activity to measure and act on opportunities.
• Seller tools quickly identify if other sellers are working a deal on a related auto dealer.

• Product Log tracking with concepts justification/ROI
• Tracking and Introducing value to scrum teams and stakeholders
• Applied Scrum Agile framework as a Product Owner.

• Create mock-ups and wireframe schematics using JIRA, Figma, and Visio.
• Prioritized high-value features with MVP detail enough to ensure developer success.
• Implement User Acceptance Testing documentation to allow Sprint QA checkpoints.

• Dealer Action specializes in process flow design.
• User business processes and technical data streams, sometimes combined require color-coded, shaped standards for all teams to understand.
• Process flow can be used in SOPs. specifications, in various formats and applications such as JIRA, Visio, PowerPoint, Google Slides and Docs.